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Essential Skills Awareness Campaign
Increasing Awareness of Essential Skills
Among Canadian Employers and Employees
(November 4, 2004) - This initiative directly supports HRSD's goal of
creating a more productive workforce by improving essential skills levels.
It also supports the Government of Canada's priority to "attract and
retain the highly qualified people required to fuel Canada's innovation
performance"
as outlined in the report Canadians Speak on Innovation
and Learning: the Government of Canada's Innovation Strategy.
We are providing HRSD with a go-forward strategy to increase awareness
of the importance of the nine essential skills in relation to workforce
productivity/safety. This initiative is proactive and results-oriented,
opening doors to a more vibrant and productive Canadian workforce. One
of these doors takes the form of stimulating both increased demand for
essential skills training in general and the availability, coordination
and delivery of such training in the workplace, the college, or in conjunction
with other unions or community-based training providers.
The specific objectives
of this campaign are to:
- Inform a wide variety
of stakeholders in each community about workplace essential skills.
The main stakeholder groups are:
- Employers
- Business Associations
- Sector Councils
- Organized Labour
- Community-based trainers/educators
- Help forge strong working relationships
between local businesses and local service providers on matters relating
to essential skills development.
This
initiative will help the college system sensitize employers and employee
associations as well as representatives from small-and-medium-sized enterprises
who sit on Program Advisory Committees and college Boards, to the essential
skills challenge and the potential solutions.
This project has a significant
scope requiring experienced project management support, expert understanding
of essential skills, and solid marketing channels. As such, this project
involves ACCC, as the lead agency, in partnership with ACAATO, Bow Valley
College and the Canadian college network.
For more information:
Michael Herzog
National Account Manager
Phone: (403) 410-3197
Email: mherzog@bowvalleycollege.ca
Page Updated: Tuesday, June 03, 2008